How to & Best Practices 3 mins to read
Case Study: Optimising the CTR prediction model with weather
Zemanta's CTR prediction model achieved a sales uplift using our weather data and product-weather-indices.
How to & Best Practices 5 mins to read
Successful situation-based targeting achieved with weather data
As part of a display campaign for Schiesser beachwear, we tested the effectiveness of situation-based targeting. The result: a 70% higher CTR.
Weather & Data in Business 5 mins to read
Less ice cream, more chocolate
Here's how the weather affected product sales in 2021: Which products saw an increase and which a decrease in consumer spending?
How to & Best Practices 10 mins to read
Weather Tag: How to integrate weather data into Google Analytics
We show you how to use the Weather Tag to enrich your Google Analytics setup with weather data and quantify weather effects.
Weather & Data in Business 7 mins to read
How e-commerce can benefit from weather
From analytics to targeting: learn about the optimization potential our weather solutions offer for e-commerce.