METEONOMIQS BLOG

Weather matters: Learn how to use weather data to optimize your business and increase your revenue. In our METEONOMIQS BLOG you will find informative articles and valuable insights around data-driven marketing, AI, revenue planning, supply chain optimization and much more. In addition, we keep you up to date with exciting news.

METEONOMIQS BLOG
Case Study: Optimization of Google campaigns with weather data
How to & Best Practices 6 mins to read

Case Study: Optimization of Google campaigns with weather data

Weather concerns us all and we want to be as prepared as possible. A short glance at the sky is no longer enough for many users these days. Especially during unusual weather conditions, weather portals and apps such as wetter.com see a significant increase in usage and an increased number of new installations in the respective region. Weather apps can take advantage of their own genre and use their knowledge of extreme weather events in a targeted manner to further optimize their app installs in certain weather conditions.
Case study: How pollen targeting increases the efficiency of programmatic campaigns
How to & Best Practices 6 mins to read

Case study: How pollen targeting increases the efficiency of programmatic campaigns

Weather concerns all of us and we want to be as prepared as possible. For many consumers, pollen count also plays an important role here, which in turn is heavily dependent on weather and climate. Over 60 million people in Europe are affected by hay fever - a large target group that the pharmaceutical company Sanofi wanted to reach specifically when it launched its pollen medication "Allegra" in Germany in 2023’s pollen season by using METEONOMIQS pollen data.
Weather data in the Snowflake Data Cloud
How to & Best Practices 3 mins to read

Weather data in the Snowflake Data Cloud

In the Snowflake Marketplace, companies can integrate weather data from METEONOMIQS into the Snowflake Data Cloud and perform analyses independently.
Case Study: Weather for t-online
How to & Best Practices 2 mins to read

Case Study: Weather for t-online

wetter.com is the new exclusive weather supplier for the online service t-online.
Case Study: Optimising the CTR prediction model with weather
How to & Best Practices 3 mins to read

Case Study: Optimising the CTR prediction model with weather

Zemanta's CTR prediction model achieved a sales uplift using our weather data and product-weather-indices.
Successful situation-based targeting achieved with weather data
How to & Best Practices 5 mins to read

Successful situation-based targeting achieved with weather data

As part of a display campaign for Schiesser beachwear, we tested the effectiveness of situation-based targeting. The result: a 70% higher CTR.