METEONOMIQS BLOG

Weather matters: Learn how to use weather data to optimize your business and increase your revenue. In our METEONOMIQS BLOG you will find informative articles and valuable insights around data-driven marketing, AI, revenue planning, supply chain optimization and much more. In addition, we keep you up to date with exciting news.

METEONOMIQS BLOG
Case Study: Optimising the CTR prediction model with weather
How to & Best Practices 3 mins to read

Case Study: Optimising the CTR prediction model with weather

Zemanta's CTR prediction model achieved a sales uplift using our weather data and product-weather-indices.
Successful situation-based targeting achieved with weather data
How to & Best Practices 5 mins to read

Successful situation-based targeting achieved with weather data

As part of a display campaign for Schiesser beachwear, we tested the effectiveness of situation-based targeting. The result: a 70% higher CTR.
Less ice cream, more chocolate

Less ice cream, more chocolate

Here's how the weather affected product sales in 2021: Which products saw an increase and which a decrease in consumer spending?
Weather Tag: How to integrate weather data into Google Analytics
How to & Best Practices 10 mins to read

Weather Tag: How to integrate weather data into Google Analytics

We show you how to use the Weather Tag to enrich your Google Analytics setup with weather data and quantify weather effects.
How e-commerce can benefit from weather

How e-commerce can benefit from weather

From analytics to targeting: learn about the optimization potential our weather solutions offer for e-commerce.
METEONOMIQS wins German Brand Award 2021
News & Events 2 mins to read

METEONOMIQS wins German Brand Award 2021

For our Data Solutions Brand METEONOMIQS powered by wetter.com we have been awarded at the German Brand Award 2021.