Sunny times for your campaigns

Increase your campaign success with Weather Driven Advertising

The weather is a decisive factor influencing the purchase of products. Especially the weather at the customer’s location influences whether and which products are sold. However, this can change rapidly and also varies greatly from region to region.

These insights are necessary in order to advertise based on the weather, so that customers can be reached with the right messages in a targeted manner. In this respect, our plug-and-play solution for various advertising channels automatically takes the local weather differences into account. In this way, we make weather targeting simple, efficient, and entirely without the use of cookies.

Weather Driven Advertising header image mobile

Generate relevant sales pushes with smart weather targeting

When and where your product sells best can be easier answered by taking the weather into account.

Our location-based product weather indices provide the exact answer. Based on quality data from the GfK Consumer Panel and our historical weather data, we can determine the weather effects of a wide range of products – thus specific to the product, weather, and location. At the same time, the indices map your customers’ buying interest very precisely at the daily and postcode level. An automatic location-time optimization ensures that your advertising is always displayed exactly when it is relevant in terms of location, time and weather.

What is currently relevant and where?

You can easily integrate the indices as targeting segments in your campaigns – such as programmatic ones, via Google Ads, on your social media channels, on-site, via Addressable TV or email. In addition to our indices for more than 110 product categories from FMCG, retail and e-commerce, we offer numerous other product-weather-indices for seasonal events such as pollen count or black ice. We can deliver them very flexibly via API, AWS data delivery, Google Sheets, or a csv file. Beyond, we can create individual indices specifically adapted to your product range.

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Index/Demand

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Case Study

Case Study: Situation based targeting with weather data for Schiesser swimwear

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Problem: Alternative targeting options urgently needed

The end of the cookie era is near.
Already today, <<50% of users can be addressed individually (ad blockers, browser restrictions and DSGVO requirements).
Targeting options are needed that work completely detached from the individual users and independent of cookies.

Solution: Situation-based targeting with product weather index

Index predicts purchase probability for swimwear depending on the weather.
Advertising is played out when the index is high.

Result:

+70%

Higher Click Rate

Download Booklet

Increase your campaign success with Weather Driven Advertising

Generate relevant sales pushes with smart weather targeting

What is currently relevant and where?

Case Study: Situation based targeting with weather data for Schiesser swimwear

Problem: Alternative targeting options urgently needed

Solution: Situation-based targeting with product weather index

More Solutions

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