Sunny times for your campaigns
Increase your campaign success with Weather Driven Advertising
The weather is a decisive factor influencing the purchase of products. Especially the weather at the customer’s location influences whether and which products are sold. However, this can change rapidly and also varies greatly from region to region.
These insights are necessary in order to advertise based on the weather, so that customers can be reached with the right messages in a targeted manner. In this respect, our plug-and-play solution for various advertising channels automatically takes the local weather differences into account. In this way, we make weather targeting simple, efficient, and entirely without the use of cookies.