Sunny times for your campaigns

Increase your campaign success with Weather Driven Advertising

Which products customers are interested in and whether they buy them depends crucially on where they are and in what weather. But: Weather not only changes from day to day, it also varies greatly from region to region.

Our plug and play solution automatically takes local weather differences into account. This makes weather targeting extremely simple and enables you to reach the right customers with the right messages even without cookies.

Weather Driven Advertising header image mobile

Generate relevant sales pushes with smart weather targeting

When, where and in what weather will my product be purchased and is it worth promoting it at the moment?

Based on the GfK Consumer Panel and our weather data, the product weather indices determine the weather effect specifically for each product and in line with location and weather. Thus they map the customers’ buying interest very precisely at a daily and postcode level. An automatic place-time optimization ensures that your advertising is always displayed when it is relevant in terms of location, time and weather.

What is currently relevant and where?

Whether you want to advertise programmatically, via GoogleAds, on social media channels or on-site – you can easily integrate the indices as targeting segments into your campaigns. In addition to our indices for more than 50 product categories from FMCG, retail and e-commerce, we offer numerous other indices for seasonal events such as pollen count, black ice and skiing. In addition, we also create individual indices specifically adapted to your product range.

Download Product Booklet