We are very proud to have received two awards in this year’s German Brand Award in the category “Excellence in Brand Strategy and Creation”.
- Winner in the category Excellence in Brand Strategy and Creation – Brand Innovation of the Year
- Special Mention in the category Excellence in Brand Strategy and Creation – Brand Innovation & New business models
This was made possible by the advertising agency BLOOM, with whom we worked to transform wetter.com’s new B2B offering into an independent brand.
Initiated by Germany’s design and brand authority, judged by a top-class panel of experts from brand management and brand science: The German Brand Award is the award for successful brand management in Germany. It discovers, presents and awards unique brands and brand builders.
Our brand story.
Meteorology is our home. With wetter.com, we have gained experience with weather data over many years. With METEONOMIQS, we are leveraging this expertise in a whole new context: we are using data science to decode the interplay between weather, consumer behavior and a wide range of other business factors. The result is easily accessible data solutions for a wide range of industries.
METEONOMIQS = METEOROLOGY + ECONOMY + IQ
We combine meteorological expertise with Data Intelligence and make it economically useful. In our descriptive name, the three components merge into a new term.
This is what our logo stands for.
In form and color, the logo refers to the world of meteorology. The bar elements are reminiscent of diagrams, but also of temperature columns. They indicate measurability, scalability and associate our data competence. The staggered arrangement of the bars and the red/blue gradient create a dynamic overall image that indicates the changeability of weather parameters. The color choice blue/red is associated with the temperature spectrum.