Retail + Consumer Goods
Location and weather significantly influence consumer behaviour. Therefore, they are important success factors for both manufacturers and retailers. Those who are aware of the weather and location effects on products and assortment can optimize planning and processes, act more flexibly and increase sales.
Even though online shopping is possible at any time and from anywhere, weather effects play a major role. After all, depending on the industry and product, the weather has different effects on sales. That makes it all more important to know the influence of weather on your online business.
Where we go, what we wear, what our mood is - the weather always plays a role. This makes weather data the ideal tool for contextual targeting. With our weather targeting, we offer you automatic campaign optimization depending on the weather situation and a double-digit increase in campaign ROI.
The needs and interests of your guests can be found out primarily through their travel behavior. Where do they come from, are they day visitors or overnight guests? Our analyses and reports based on anonymously collected and statistics evaluated location data provide you with the right answers.
Stay competitive and get ready for the future with our weather and location data based solutions.
Food + Restaurants
To ensure that the weather doesn't get in your way, we create demand and sales forecasts for you, taking into account key factors such as weather, season, calendar and location. With our Footfall- and Location Insights, we also provide you with well-founded key figures and insights about your customers.