Retail and Consumer Goods
Turn Weather and Location into Retail Performance
Reveal weather-driven product demand and location-specific buying behavior to optimize planning, marketing, and sales across retail and consumer goods.
Optimize your productivity, campaigns and sales with weather and geo data
Location and weather significantly influence consumer behavior and are therefore important success factors for both manufacturers and retailers. With our weather-based retail solutions, we uncover the weather influence on your products, optimize your planning and increase your sales. In addition, our location data based analyses provide valuable insights regarding purchasing behavior, purchasing power potential, customer frequency and market share. This helps retailers to evaluate the attractiveness of their own location and manufacturers to find the right retail partners.
OUR OFFER
Possible Use Cases
Weather API for replenishment & demand-planning softwares
Leverage your weather expertise easily. Boost your replenishment and demand planning softwares by connecting via API to our best weather models.
Weather-based order optimization
Using machine learning and predictive analytics, we can adjust your forecast for weather effects or create your forecasts from scratch.
Weather-optimized sales and personnel planning
We analyze how many customers can be expected in certain weather conditions and show you what this means for both your staff planning and expected sales.
Weather targeting & campaign optimization
We "weather-optimize" your campaigns for different channels (Google Ads, Social Media, onsite ...) and increase your conversation rate by up to 80%.
Sales controlling & category management
We determine product-specific weather effects in order to boost your performance and optimize your assortment planning.
Location analyses & frequency measurements
We provide you with important key figures on customer behavior at your stores and create location-based competitive analyses for you.
Questions we can answer
Does weather affect my customers´ behavior?
How can I better anticipate demand?
Which products are particularly weather-dependent? How big are the weather effects?
How can I automatically "weather-optimize" my planning?
How does the weather affect my overall performance? How would I have performed without the weather influence?
In which weather conditions should I advertise more for which products?
Under which weather conditions are my marketing activities really efficient?
Where does my target group come from, where are my source markets?
Is my location attractive and lucrative?
In which shopping locations are the frequencies highest?
Where do I have to place my products in order to draw frequencies from trading partners with high visitor numbers?
How is the frequency of my competitors developing?
