Opportunities and Use Cases
Tourism
Learn more about your visitors and create the best travel experience for them
The needs and interests of guests and visitors can be found out primarily through their travel behavior. Knowing where they come from, how long they stay, what their favorite places are and interdependencies with the weather, travel offers can be developed and optimized accordingly. For this, we create analyses and reports based on anonymously collected and statistically evaluated location data. This provides you with valuable target group insights and also gives you access to numerous optimization options.
Possible Use Cases
Weather targeting & campaign optimization
When and where holidays are booked also depends on the weather conditions at the time of booking. Benefit from the weather triggers and optimize your campaigns with weather data.
Location analyses & frequency measurement
Obtain important key figures about your guests, know when to expect a high number of day-visitors and compare your location with your competitors.
Questions we can answer
How long do they stay? When is the frequency particularly high, when particularly low? Which hot spots do they visit?
What influence do weather, season and holidays have?
From which source markets do my guests come and where do those of my competitors come from?
When and how do I best reach my target group?
How do I use my marketing budget online and offline cost-efficiently and profitably?
When do I have to expect a high number of day-visitors?