E-Commerce

When Weather Changes Demand, Your Shop Should React

Identify how weather really impacts your online sales—and use weather-based forecasting and targeting to optimize assortment, marketing, and SEA in real time.

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CAMPAIGN SUCCESS WITH SITUATIONAL WEATHER TARGETING

Take advantage of the weather effects on your online business

Even though online shopping is possible anytime and from anywhere, weather effects play a major role. But there is no clear rule – depending on the industry and product, hot days can have a particularly negative effect and rainy days a particularly positive effect on online traffic. This makes it all more important to know the weather influence on your business. Our weather-based forecasting and targeting solutions help you to take the right actions and increase sales when planning your product range, marketing campaigns and SEA management.

OUR OFFER

Possible Use Cases

Order optimization & weather forecasting

With the help of machine learning and predictive analytics we correct your forecast for weather effects or set up your forecasts from scratch.

Weather targeting & campaign ROI increase

Target at the right time on the right product at the right place. With our weather indices - available for hundreds of products - you can promote efficiently and increase campaign ROI.

Sales controlling & category management

We determine product-specific weather effects in order to boost your performance and to optimize your assortment planning.

Reco engine & content optimization

Use our weather models, available via API, to optimize your on-site recommendation engine, to dynamical optimize content displayed on your landing page and to increase your CTR significantly.

INTEGRATION

Questions we can answer

Products
Which products are particularly weather-dependent? How big are the weather effects?
Campaigns
How can I leverage weather in a simple manner to boost my campaigns efficiency?
Experience & Recommendations
How do I improve my onsite-experience and my recommendations based on weather conditions?
Performance
List Content goes hereWhat influence does the weather have on my online shop as a whole? How would the performance have been without the weather influence?
Location
List Content goes hereHow do I know the weather effect on a specific place for a specific product?
Targeting
List Content goes hereHow can I better target my future customers without first party data?

Empower your business with weather and location data

We offer data-driven insights and solutions which open up new perspectives to optimize your business processes and leverage undiscovered business potential.

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More Industries

Retail + Consumer Goods

Advertising

Tourism

Food + Restaurants