Opportunities + Use Cases
Take advantage of the weather effects on your online business
Even though online shopping is possible anytime and from anywhere, weather effects play a major role. But there is no clear rule – depending on the industry and product, hot days can have a particularly negative effect and rainy days a particularly positive effect on online traffic. This makes it all more important to know the weather influence on your business. Our weather-based forecasting and targeting solutions help you to take the right actions and increase sales when planning your product range, marketing campaigns and SEA management.
Possible Use Cases
Order optimization & weather forecasting
With the help of machine learning and predictive analytics we correct your forecast for weather effects or set up your forecasts from scratch.
Weather targeting & campaign ROI increase
Target at the right time on the right product at the right place. With our weather indices - available for hundreds of products - you can promote efficiently and increase campaign ROI.
Sales controlling & category management
We determine product-specific weather effects in order to boost your performance and to optimize your assortment planning.
Reco engine & content optimization
Use our weather models, available via API, to optimize your on-site recommendation engine, to dynamical optimize content displayed on your landing page and to increase your CTR significantly.
Questions we can answer
Which products are particularly weather-dependent? How big are the weather effects?
How can I leverage weather in a simple manner to boost my campaigns efficiency?
How do I improve my onsite-experience and my recommendations based on weather conditions?
What influence does the weather have on my online shop as a whole? How would the performance have been without the weather influence?
How do I know the weather effect on a specific place for a specific product?
How can I better target my future customers without first party data?