Opportunities and Use Cases
Advertising
Boost you campaign success and increase your ROI with weather data
Where we go, what we wear, what we feel like doing, and what our mood is – the weather always plays a role. This makes weather data the ideal tool for contextual targeting. Virtually in real time, they provide insights into consumers’ desires and purchase intentions. With our weather targeting, we offer you automatic campaign optimization depending on the weather situation. Simply switch campaigns on/off depending on the weather, adjust the bidding strategy or change campaign motifs dynamically depending on the weather.
Possible Use Cases
Weather targeting & campaign ROI increase
Target at the right time on the right product at the right place: Use our weather indices - available for hundreds of products - to promote efficiently and increase campaign ROI.
Reco engine & content optimization
Use our weather models, available via API, to optimize your on-site recommendation engine, to dynamical optimize content displayed on your landing page and to increase your CTR significantly.
Questions we can answer
In which weather does the campaign budget achieve the highest ROI?
Which products / campaigns convert better or worse depending on weather?
What is the uplift through weather and geo-targeting?
How does the weather change my reach? How can I "weather optimize" my content?