Possible Use Cases
Weather targeting & campaign ROI increase
Target at the right time on the right product at the right place: Use our weather indices - available for hundreds of products - to promote efficiently and increase campaign ROI.
Reco engine & content optimization
Use our weather models, available via API, to optimize your on-site recommendation engine, to dynamical optimize content displayed on your landing page and to increase your CTR significantly.
Questions we can answer
In which weather does the campaign budget achieve the highest ROI?
Which products / campaigns convert better or worse depending on weather?
What is the uplift through weather and geo-targeting?
How does the weather change my reach? How can I "weather optimize" my content?