Situational targeting with weather data

In summer 2021, together with the agencies Resolution Media and Cynapsis Media we tested situational targeting with weather data for the client Schiesser. The goal was to find a data protection-compliant and cookie-independent targeting approach that optimizes the performance of a display campaign for swimwear. The result is impressive: Compared to the parallel control campaign, we achieved a 70 percent higher click-through rate (CTR).