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Situational targeting with weather data

Situational targeting with weather data
Situational targeting with weather data
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In summer 2021, together with the agencies Resolution Media and Cynapsis Media we tested situational targeting with weather data for the client Schiesser. The goal was to find a data protection-compliant and cookie-independent targeting approach that optimizes the performance of a display campaign for swimwear. The result is impressive: Compared to the parallel control campaign, we achieved a 70 percent higher click-through rate (CTR).

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