METEONOMIQS BLOG

Weather matters: Learn how to use weather data to optimize your business and increase your revenue. In our METEONOMIQS BLOG you will find informative articles and valuable insights around data-driven marketing, AI, revenue planning, supply chain optimization and much more. In addition, we keep you up to date with exciting news.

How to & Best Practices 5 mins to read

How to integrate weather data into Google Analytics

We show you how to use the Weather Tag to enrich your Google Analytics setup with weather data and quantify weather effects.

How e-commerce can benefit from weather

From analytics to targeting: learn about the optimization potential our weather solutions offer for e-commerce.
News & Events 2 mins to read

METEONOMIQS wins German Brand Award 2021

For our Data Solutions Brand METEONOMIQS powered by wetter.com we have been awarded at the German Brand Award 2021.
How to & Best Practices 5 mins to read

5 important aspects to consider when choosing a weather API

As the Dark Sky API comes to an end: 5 important criteria to consider when choosing a suitable weather API.

Why advertisers should necessarily rely on weather data

We'll take a closer look at why it's worthwhile to consider weather in your advertising activities and why weather targeting is more important than ever - considering the recent demise of 3rd party cookies.

Why weather data offers so much business value

From planning to controlling - in this article we explain what weather data is all about and why it is so valuable.