METEONOMIQS BLOG
Weather matters: Learn how to use weather data to optimize your business and increase your revenue. In our METEONOMIQS BLOG you will find informative articles and valuable insights around data-driven marketing, AI, revenue planning, supply chain optimization and much more. In addition, we keep you up to date with exciting news.
How to & Best Practices
3 mins to read
Case Study: Optimising the CTR prediction model with weather
Zemanta's CTR prediction model achieved a sales uplift using our weather data and product-weather-indices.
How to & Best Practices
5 mins to read
Successful situation-based targeting achieved with weather data
As part of a display campaign for Schiesser beachwear, we tested the effectiveness of situation-based targeting. The result: a 70% higher CTR.
Weather & Data in Business
5 mins to read
Less ice cream, more chocolate
Here's how the weather affected product sales in 2021: Which products saw an increase and which a decrease in consumer spending?
How to & Best Practices
10 mins to read
Weather Tag: How to integrate weather data into Google Analytics
We show you how to use the Weather Tag to enrich your Google Analytics setup with weather data and quantify weather effects.
Weather & Data in Business
7 mins to read
How e-commerce can benefit from weather
From analytics to targeting: learn about the optimization potential our weather solutions offer for e-commerce.
News & Events
2 mins to read
METEONOMIQS wins German Brand Award 2021
For our Data Solutions Brand METEONOMIQS powered by wetter.com we have been awarded at the German Brand Award 2021.
