Weather matters: Learn how to use weather data to optimize your business and increase your revenue. In our METEONOMIQS BLOG you will find informative articles and valuable insights around data-driven marketing, AI, revenue planning, supply chain optimization and much more. In addition, we keep you up to date with exciting news.

How to & Best Practices 3 mins to read

Weather data in the Snowflake Data Cloud

In the Snowflake Marketplace, companies can integrate weather data from METEONOMIQS into the Snowflake Data Cloud and perform analyses independently.
How to & Best Practices 2 mins to read

Case Study: Weather for t-online is the new exclusive weather supplier for the online service t-online.
How to & Best Practices 3 mins to read

Case Study: Optimising the CTR prediction model with weather

Zemanta's CTR prediction model achieved a sales uplift using our weather data and product-weather-indices.
How to & Best Practices 5 mins to read

Successful situation-based targeting achieved with weather data

As part of a display campaign for Schiesser beachwear, we tested the effectiveness of situation-based targeting. The result: a 70% higher CTR.

Less ice cream, more chocolate

Here's how the weather affected product sales in 2021: Which products saw an increase and which a decrease in consumer spending?
How to & Best Practices 10 mins to read

Weather Tag: How to integrate weather data into Google Analytics

We show you how to use the Weather Tag to enrich your Google Analytics setup with weather data and quantify weather effects.