METEONOMIQS BLOG

Weather matters: Learn how to use weather data to optimize your business and increase your revenue. In our METEONOMIQS BLOG you will find informative articles and valuable insights around data-driven marketing, AI, revenue planning, supply chain optimization and much more. In addition, we keep you up to date with exciting news.

METEONOMIQS BLOG
5 important aspects to consider when choosing a weather API
How to & Best Practices 5 mins to read

5 important aspects to consider when choosing a weather API

As the Dark Sky API comes to an end: 5 important criteria to consider when choosing a suitable weather API.
Why advertisers should necessarily rely on weather data

Why advertisers should necessarily rely on weather data

We'll take a closer look at why it's worthwhile to consider weather in your advertising activities and why weather targeting is more important than ever - considering the recent demise of 3rd party cookies.
Why weather data offers so much business value

Why weather data offers so much business value

From planning to controlling - in this article we explain what weather data is all about and why it is so valuable.
Interview with #machtdigital
News & Events 5 mins to read

Interview with #machtdigital

Stefan Bornemann, Head of METEONOMIQS, talks to #machtdigital, an initiative for SMEs, about our weather solutions.
Situational targeting with weather data
News & Events 4 mins to read

Situational targeting with weather data

Cooperation between Cynapsis Media and METEONOMIQS enables programmatic advertising without 3rd party cookie user data.
Weather-driven supply-chain efficiency
News & Events 3 mins to read

Weather-driven supply-chain efficiency

METEONOMIQS and TESISQUARE® cooperate to offer a solution for weather-driven replenishment planning