METEONOMIQS BLOG

Weather matters: Learn how to use weather data to optimize your business and increase your revenue. In our METEONOMIQS BLOG you will find informative articles and valuable insights around data-driven marketing, AI, revenue planning, supply chain optimization and much more. In addition, we keep you up to date with exciting news.

METEONOMIQS BLOG
Why advertisers should necessarily rely on weather data

Why advertisers should necessarily rely on weather data

We'll take a closer look at why it's worthwhile to consider weather in your advertising activities and why weather targeting is more important than ever - considering the recent demise of 3rd party cookies.
Why weather data offers so much business value

Why weather data offers so much business value

From planning to controlling - in this article we explain what weather data is all about and why it is so valuable.
Interview with #machtdigital
News & Events 5 mins to read

Interview with #machtdigital

Stefan Bornemann, Head of METEONOMIQS, talks to #machtdigital, an initiative for SMEs, about our weather solutions.
Situational targeting with weather data
News & Events 4 mins to read

Situational targeting with weather data

Cooperation between Cynapsis Media and METEONOMIQS enables programmatic advertising without 3rd party cookie user data.
Weather-driven supply-chain efficiency
News & Events 3 mins to read

Weather-driven supply-chain efficiency

METEONOMIQS and TESISQUARE® cooperate to offer a solution for weather-driven replenishment planning