How to & Best Practices

Weather concerns us all and we want to be as prepared as possible. A short glance at the sky is no longer enough for many users these days. Especially during unusual weather conditions, weather portals and apps such as wetter.com see a significant increase in usage and an increased number of new installations in the respective region. Weather apps can take advantage of their own genre and use their knowledge of extreme weather events in a targeted manner to further optimize their app installs in certain weather conditions.

Weather concerns all of us and we want to be as prepared as possible. For many consumers, pollen count also plays an important role here, which in turn is heavily dependent on weather and climate. Over 60 million people in Europe are affected by hay fever - a large target group that the pharmaceutical company Sanofi wanted to reach specifically when it launched its pollen medication "Allegra" in Germany in 2023’s pollen season by using METEONOMIQS pollen data.

In the Snowflake Marketplace, companies can integrate weather data from METEONOMIQS into the Snowflake Data Cloud and perform analyses independently.

wetter.com is the new exclusive weather supplier for the online service t-online.

Zemanta's CTR prediction model achieved a sales uplift using our weather data and product-weather-indices.

As part of a display campaign for Schiesser beachwear, we tested the effectiveness of situation-based targeting. The result: a 70% higher CTR.