How to & Best Practices

We share interesting use cases and show you how easy it is to integrate our weather solutions into your processes and systems. Find out more!

How to & Best Practices
Successful situation-based targeting achieved with weather data
How to & Best Practices 5 mins to read

Successful situation-based targeting achieved with weather data

As part of a display campaign for Schiesser beachwear, we tested the effectiveness of situation-based targeting. The result: a 70% higher CTR.
Weather Tag: How to integrate weather data into Google Analytics
How to & Best Practices 10 mins to read

Weather Tag: How to integrate weather data into Google Analytics

We show you how to use the Weather Tag to enrich your Google Analytics setup with weather data and quantify weather effects.
5 important aspects to consider when choosing a weather API
How to & Best Practices 5 mins to read

5 important aspects to consider when choosing a weather API

As the Dark Sky API comes to an end: 5 important criteria to consider when choosing a suitable weather API.