How to & Best Practices

We share interesting use cases and show you how easy it is to integrate our weather solutions into your processes and systems. Find out more!

How to & Best Practices 3 mins to read

Case Study: Optimising the CTR prediction model with weather

Zemanta's CTR prediction model achieved a sales uplift using our weather data and product-weather-indices.
How to & Best Practices 5 mins to read

Successful situation-based targeting achieved with weather data

As part of a display campaign for Schiesser beachwear, we tested the effectiveness of situation-based targeting. The result: a 70% higher CTR.
How to & Best Practices 10 mins to read

Weather Tag: How to integrate weather data into Google Analytics

We show you how to use the Weather Tag to enrich your Google Analytics setup with weather data and quantify weather effects.
How to & Best Practices 5 mins to read

5 important aspects to consider when choosing a weather API

As the Dark Sky API comes to an end: 5 important criteria to consider when choosing a suitable weather API.