Weather & Data in Business

Find out more about the value of (weather) data for your business. We discuss the latest trends in data driven business and give you insights into our work.

Less ice cream, more chocolate

Here's how the weather affected product sales in 2021: Which products saw an increase and which a decrease in consumer spending?

How e-commerce can benefit from weather

From analytics to targeting: learn about the optimization potential our weather solutions offer for e-commerce.

Why advertisers should necessarily rely on weather data

We'll take a closer look at why it's worthwhile to consider weather in your advertising activities and why weather targeting is more important than ever - considering the recent demise of 3rd party cookies.

Why weather data offers so much business value

From planning to controlling - in this article we explain what weather data is all about and why it is so valuable.