Possible Use Cases
From fashion to food to lifestyle – there is hardly any product whose sales are not weather dependent. The question, however, is in which weather conditions more or less of it is sold. By integrating the Weather Tag, you can see exactly which products perform better or worse under which weather conditions.
There is no traffic in the online store, although it’s weekend. Maybe technical problems or misplayed ads are the reason. Or maybe the weather could have played a role. Instead of gut feeling, the Weather Tag helps to quickly uncover weather effects.
It is generally known that the weather plays a role. However, you have not yet been able to prove it properly. The Weather Tag reliably answers the question of whether hotel bookings really increase on rainy days or whether the online store remains empty when it’s 30 degrees outside.
Weather naturally has a significant influence on our leisure and exercise behavior. Accordingly, it is important to adapt communication and marketing channels. To find out which channels and measures perform better or worse in which weather, the Weather Tag offers you the right answers.