Home Blog How to & Best Practices Case Study: Weather for t-online

Case Study: Weather for t-online

How to & Best Practices 2 mins to read

Exclusive weather supplier for the company t-online

 

13.10.2022

We are pleased to announce that we are the new exclusive weather supplier for the online service t-online since October 2022. The company of Ströer Digital Publishing GmbH, which offers email and e-commerce in addition to news and advice content, will now source weather for app and web from wetter.com and METEONOMIQS.

 

Wide range of weather data

Weather is more than just temperature and precipitation data – t-online is aware of it. This is the reason why the company wants to provide their more than 30 million unique users with a wide range of the latest weather data at all times. In addition to the classic forecast parameters, such as hours of sunshine, cloud cover and wind speed, the news portal will also show important weather warnings in the future.

METEONOMIQS provides official warnings at the municipal level for Germany, which are continuously updated so that those affected in a region are quickly informed in the case of severe weather, thus can take action. “We are delighted to have gained an established partner for our weather in wetter.com”, says Sven Scheffler, Managing Director of Ströer Digital Publishing GmbH. “Especially in extreme weather situations, we need to be able to rely on precise and highly up-to-date forecasts being delivered. With wetter.com, we are sure that all dangers are detected early and are steadily updated.” In this respect, the rain radar published by t-online has also great importance. It shows the precipitation in Europe for the past and the next 90 minutes. In addition to the classic rain radar, the online portal will also display rain warnings that show the probability of precipitation in levels of “no rain”, “light rain” and “heavy rain”.

All data from METEONOMIQS is delivered to t-online via a REST API, which features a wide variety of data at the zip code level. These are then displayed in the online portal as dynamic weather maps, which are updated constantly. The special feature here is that the user can zoom into the animated maps, thus find all the relevant information specifically for his location.

In addition, the company will obtain static weather maps from wetter.com. These will be updated once a day and show, among other things, the precipitation forecast or wind flows in Europe via weather icons.

 

We are looking forward to the long-term partnership!

Continue reading
How to & Best Practices 6 mins to read
Case Study: Optimization of Google campaigns with weather data
Weather concerns us all and we want to be as prepared as possible. A short glance at the sky is no longer enough for many users these days. Especially during unusual weather conditions, weather portals and apps such as wetter.com see a significant increase in usage and an increased number of new installations in the respective region. Weather apps can take advantage of their own genre and use their knowledge of extreme weather events in a targeted manner to further optimize their app installs in certain weather conditions.
How to & Best Practices 6 mins to read
Case study: How pollen targeting increases the efficiency of programmatic campaigns
Weather concerns all of us and we want to be as prepared as possible. For many consumers, pollen count also plays an important role here, which in turn is heavily dependent on weather and climate. Over 60 million people in Europe are affected by hay fever - a large target group that the pharmaceutical company Sanofi wanted to reach specifically when it launched its pollen medication "Allegra" in Germany in 2023’s pollen season by using METEONOMIQS pollen data.
How to & Best Practices 3 mins to read
Weather data in the Snowflake Data Cloud
In the Snowflake Marketplace, companies can integrate weather data from METEONOMIQS into the Snowflake Data Cloud and perform analyses independently.
How to & Best Practices 3 mins to read
Case Study: Optimising the CTR prediction model with weather
Zemanta's CTR prediction model achieved a sales uplift using our weather data and product-weather-indices.
How to & Best Practices 5 mins to read
Successful situation-based targeting achieved with weather data
As part of a display campaign for Schiesser beachwear, we tested the effectiveness of situation-based targeting. The result: a 70% higher CTR.
Exit mobile version