Weather Targeting
Weather shapes purchase decisions locally and in real time – weather targeting turns this effect into automated campaign performance.
When and where your product sells best can be easier answered by taking the weather into account.
Our location-based product weather indices provide the exact answer. Based on quality data from the GfK Consumer Panel and our historical weather data, we can determine the weather effects of a wide range of products – thus specific to the product, weather, and location. At the same time, the indices map your customers’ buying interest very precisely at the daily and postcode level. An automatic location-time optimization ensures that your advertising is always displayed exactly when it is relevant in terms of location, time and weather.
You can easily integrate the indices as targeting segments in your campaigns – such as programmatic ones, via Google Ads, on your social media channels, on-site, via Addressable TV or email. In addition to our indices for more than 110 product categories from FMCG, retail and e-commerce, we offer numerous other product-weather-indices for seasonal events such as pollen count or black ice. We can deliver them very flexibly via API, AWS data delivery, Google Sheets, or a csv file. Beyond, we can create individual indices specifically adapted to your product range.
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