Whether customers search for your products also depends on the weather: Some items are more in demand on sunny days, others on rainy days. This makes the weather an important conversion factor that you should not underestimate and take into account in your search campaigns.
With our Weather Tag for Google Ads, this can be done in a fully automated and machine learning-based way:
- Send conversion info including local weather data to Google Ads
- Play out smart, weather-optimized campaigns
- Achieve target ROA / target CPA faster and more accurately
Do you want to try it out? Then sign up here for a free trial.